PROMISES THAT
WILL SAVE
THE CLUBS

Young athletes are often referred to as "promising talents" because of their sports potential and their ability to change the reality of a club.

However, it shouldn't be the boys or girls who bear that responsibility. On the contrary, it's the club that has the responsibility to "promise" conditions for them to grow free of pressures.

A club is a space where girls and boys should be able to grow through play and enjoyment. Therefore, it’s the club’s duty to support, enhance, and take care of the girls and boys.

With this campaign, we aim to raise awareness and provide tools to coaches and relatives of the athletes, to preserve the playful aspect of sports for a healthy development of childhood.

For this reason, we must stop referring to athletes as promises, and start talking about the promises that will save the clubs: the promises of enjoying and learning.